LearningCraft: Fishing From a Barrel book on Behavioral Targeting


US orders - Only $19.95 per copy! (plus $3.50 postage and handling) International Orders - $19.95 per copy (plus $11.00 postage and handling)	New book on Behavioral Targeting from learningcraft press! Rob Graham’s new book on Behavioral Targeting and online advertising has been distributed to OMMA, iMediaSummit and AdTech audiences as part of its introduction, and now you can own a copy as well. Fishing From A Barrel takes an energetic and foundational look at how behavioral targeting is changing the face of advertising as we know it and introduces readers to the fundamentals of behavioral targeting technologies and how advertisers and publishers can use BT to achieve greater campaign and ROI results for their online advertising. While still in its infancy, Behavioral Targeting is filling in many of the holes that have been part of the direct marketing landscape for over 100 years. Fishing From A Barrel brings readers on a journey that introduces them to concepts like: The future promise of Behavioral Targeting Why Mass Marketing isn’t the best way to reach an audience How to target and market to ‘individuals’ How to plan for and create highly targeting ad campaigns How publishers are using BT to turn a huge profit What you need to know about ‘Customerization’ How new targeting data goes well beyond demography Why contextual targeting often falls short Understanding and using ad networks Using BT with traditional media channels How to collect and use relevant web analytics Understanding new definitions of Reach, Acquisition and Conversion How to create targeted audience segments The importance of privacy to consumers What makes consumers consume? Meeting consumer needs and expectations with every campaign The Foundational Communications Model Communicating Interactively Who’s who in Behavioral Targeting


For a limited time: e-Book version only $4.95	Advertising Interactively book now in e-book Edition! Rob Graham’s book on Rich Media advertising planning and development has been updated and is now it its second version. Now you can own this benchmark publication as an e-book. Exploring the Online Marketing paradigm A brief history of online advertising The benefits of interactive advertising Communicating Interactively Consumer thought filters Human behavior models Setting an ads communications goals Converting focus into structure Using the Messaging Matrix Interactive ad formats and features Designing effective interactive ads Testing functionality Using the A.S.S.E.R.T. model Data collection and privavcy matters The Future of Interactive Advertising Ad development workshop Click the link below the book's cover to order your copy today. You will be automatically redirected to a download page shortly following purchase.