Our Team
Rob Graham
LearningCraft's Director of Training and Founder
Rob Graham has been an interactive communications and marketing specialist in the areas of production, training and marketing since 1990.
A pioneer in interactive media design and development, Rob was formerly the President of Mediactive, Inc., a multimedia development company specializing in interactive educational and marketing programs. After a decade in this area, Rob accepted a position with Enliven, one of the pioneers in rich media advertising development, and oversaw the Advertising Production team for Enliven (later part of Excite@Home) for several years.
Today, Rob is celebrating over 5 years at the helm of LearningCraft where he continues to apply his online marketing expertise toward helping marketers reach online audiences. As chief course and workshop designer, Rob is always exploring new areas of online marketing and communication wisdom to share with workshop attendees.
Rob has also been a Unversity professor for over 12 years and is currently an adjunct professor at both University of Massachusetts - Lowell and Harvard University Extension, where he teaches courses on interactive media development and Internet Marketing best practices.
Rob is a writer and the author of Advertising Interactively a behavioral guide for creating effective interactive online ads, and more recently, Fishing from a Barrel, a guide to developing effective Behaviorally Targeted online ad campaigns. He was also a Internet Marketing and interactive technology columnist for over 6 years covering the Rich Media and Behavioral Marketing beat for ClickZ.com and iMediaConnection.